01 Sep Yecla Furniture Fair highlights habitat relational ecosystem
Business partnerships are key to creating comprehensive projects, according to AREMA
There is no question that in our collective memory and also in our day-to-day life we keep certain places fondly in our minds. Corners to which we grant a special value because of what we have shared there: the table where we eat when a friend visits us, the sofa that we use to rest, cupboards where we keep treasures and experiences, that coffee shop corner that we always visit before a meeting, or the hotel rooms on our best trips.
Human beings’ nature is bound up with the need to have a habitat, to create a series of places to identify with and to live in. A concept that does not depend so much on how long this permanence lasts, but rather on the identification of the human being with these spaces.
This way of experiencing spaces has changed, and with it the concept of dwelling, which not only has to provide security, but also has to allow greater interaction between spaces, be more flexible and more sustainable, not to mention the importance that design has achieved.
Enhancing the value of the home concept, our dwelling as a habitat, has been reappraised at this time that we are going through as a society, where furniture, decoration, lighting and textiles are, together with other elements, part of an integrated whole, in which we need to create a binding element that brings them together, just as the companies in the sector in the Region of Murcia already do.
In order to understand the importance of these business partnerships, the latest balance sheet of the National Statistics Institute (INE) indicates that the habitat sector in Spain is made up of around 18,000 companies employing 106,000 workers and generating a production volume of 13,200 million. These figures represent respectively 10.04% of the total number of companies in the Spanish manufacturing industry, 5.54% of the personnel employed and 2.6% of the industrial production volume.
In this regard, Yecla Furniture Trade Fair will become, from 20 to 23 October, the abode of the sector, a habitat of visit where professionals can ‘re_conec+ar’ with the human and business ecosystem, increase the business network and sales, exports, and meet in person and virtually habitat sector products from the Region of Murcia and other autonomous communities.
COOPERATION, PARTNERSHIPS AND CONTRACT
The cluster of linked companies working in the furniture, timber and related sectors collaborate strategically towards common benefits. This cluster concept is fundamental, as the president of the Regional Association of Furniture and Timber Entrepreneurs of the Region of Murcia (AREMA), José Antonio Ortega, explains: “We are looking to the future. The cluster in the Region of Murcia is excellent. We are talking about small and medium-sized companies that support each other to produce, for instance, integral projects, or the final product finishing. All of the SMEs together form a large company, which is our cluster”.
With regard to the Region of Murcia, as far as the furniture, timber and related sectors are concerned, “last year we made around 620 million euros; and we represent around 5% of furniture and related industries at a national level”, states José Antonio Ortega, President of AREMA.
Ortega bears in his blood our sector’s identity, which provides “around 8,000 direct jobs, in addition to all the indirect jobs that are created, for example, in fabrics or lighting sales, which are part of the habitat integral projects”. Furthermore, “many companies from other autonomous communities come to the sector in the Region of Murcia to demand our services. That means we are doing well,” he adds.
This commitment from Yecla Furniture Fair, along with its partnerships, contributes to the anchoring of our products and services, both in small and large furnishings. We are talking about the Contract Sector, that is, decoration, interior design and furnishing of spaces such as embassies, hotels, banks, official buildings, shops, restaurants, cafeterias, hospitals and nursing homes, among others.
Clearly, looking towards internationalisation and virtual presence are part of this journey to ensure that our sector is increasingly present. Therefore, this year the ‘Virtual Fair’ will be held for the first time, with several goals, including the reverse trade mission, supported by the various offices within the Foreign Promotion Network (OPEX) of the Instituto de Fomento (INFO), to promote relations with countries such as Morocco, Ivory Coast, Qatar and Senegal, where potential customers have been identified and with whom we can improve our ratios.
One more year, in which we celebrate Yecla Fair’s 60th anniversary, we want to reconnect with that pioneering and enterprising spirit, build networks and boost sales, enjoy ourselves and also keep on expanding this great family in this industry. “The Yecla Furniture Fair is not only a heritage of the companies, it is a heritage of a city, of a region with its own identity!”, exclaims José Antonio Ortega. Different scenarios in the sector are cyclical, like nature, “the industry deserves to continue enhancing its value, we must look to the past and the future, be aware of our place in the business world and ensure that the Yecla fair continues to be that glue for the industry,” concludes Ortega.