This year, its celebration was brought forward from September to May in an attempt to improve the attendance numbers and facilitating visitors their presence at the altiplano (high plateau) fairground. The President of the executive committee of the Fair and mayor of Yecla, Marcos Ortuño, took stock of what happened explaining that “there is unanimity when it comes to expressing that the change of dates has been positive”.
11:00 h. Official presentation of the 58th edition of Yecla Furniture Fair. See you at Julián Romea Square in Murcia, where we will delight you with an example of Bauhaus style, accompanied by music of the period and a street artist that will entertain bystanders.
The YFF 2019 will not go unnoticed! The Counselor of Employment, Universities, Business and Environment, Javier Cerdán will participate together with the President of the executive committee and mayor of the town, Marcos Ortuño.
10:00 Fairground Opening for the celebration of the YFF 58th edition 2019.
11:00 Official Inauguration of Yecla Furniture Fair with the attendance of the President of the Autonomous Community of the Region of Murcia, Fernando López Miras, and the president of the Executive Committee of the Yecla Furniture Fair and mayor of the town, Marcos Ortuño.
This important edition commemorates the centenary of the Bauhaus school, the basis for what is known today as graphic and industrial design. Guided by the winners of the contest issued by the Official School of Interior Designers and Decorators of the Region of Murcia (CODID), the fairground will welcome the attendants with a game of colours and symmetries highlighted by a collage of colourful carpets of clearly Plasticist inspiration, as a Mondrian picture, over which will also be found the abstraction of a house where a commemorative poster exhibition that goes through the Yecla Furniture Fair could be enjoyed.
9:05 – 12:00 Live radio broadcast of Onda Regional programme “MURyCÍA” from the fairground. Presented by Miguel Massotti and Marta Ferrero, they will interview important personalities related to the sector throughout the morning.
12:30 – 14:00 Live radio broadcast of the programme “La mañana de COPE Yecla” every day of the fair, from 7th to 10th. Presented by Olga Herrero, they will interview exhibitors and will inform about the development of the fair throughout the morning.
16:30 – 18:00 Roundtable: “Spaces with senses”
The official School of Interior Designers and Decorators of the Region of Murcia (CODID) organises a roundtable discussion where the participants will give their personal and professional view, based on their own experience, about the present and future of retail commercial spaces. It will be done at the “Instituto de Fomento de la Región de Murcia (INFO)” (Institute for the Promotion of the Region of Murcia) , D20, with the following schedule:
16:30 Presentation and welcome.
The meeting will be started by Rosa Sánchez Sevilla, Codid-Rm dean, who will introduce the participants
18:00 After the meeting the certificate award ceremony for the Best Stand of the Yecla Furniture Fair 2019 will be taken place at the INFO stand.
11:30 Adaptation of the traditional company to e-commerce – at INFO stand.
Speaker: Joan Gaya, from the company E-mueble. E-commerce agency specialised in the furniture sector.
12:45-14:00 Individual meetings with companies.
17:00 Emotional Communication: Products to impact at an international level..
INFO stand – D 20
Part 1: Emotional Strategies: Product/Service
Speakers: Paco Lorente (Industrial Design Engineer)and Francisco Torreblanca (BA in Economics)
Part 2: Emotional Strategies: International negotiation
Speaker: Juan Rubén García (BA in Business and Management)
18:00 On the occasion of the celebration of the Commercial Agent’s Day, a ceremony will take place in which the furniture senior commercial agents will be given an award at the Commercial Agent Official School of Murcia and Cartagena (COAC), to which the relevant authorities will attend, the mayor of Yecla, Mr. Marcos Ortuño Soto, the director of Yecla Furniture Fair, Ms. Inmaculada Hernández Martínez, and the School Board.
11:00 Furniture e-commerce for B2C: Amazon Marketplace at the INFO stand.
Speaker: Jorge Baucells (Furniture Category Responsible at Amazon Marketplace-Key Account Manager)
12:00 Furniture sector B2B e-commerce with Solostocks at the INFO stand
Speaker: Mar Rodríguez, www.solostocks.com Commercial Director
12:00 The Regional Association of Furniture and Wood Entrepreneurs (AREMA) will give its Annual Award to: CETEM for its 25 years at the service of the furniture and wood sector entrepreneurs and will be recognised by AREMA at the twelfth edition of its Annual Award in appreciation for its professional dedication alongside our companies. This Award is aimed at highlighting the importance of each and every one of the members of the production process in order to achieve the high level of competitiveness that our furniture products have nowadays..
Javier Celdrán, counselor of Employment, Universities and Business, and Environment, will give the award at the AREMA stand at YFF.
18.30 Closure of the 58th edition of the Yecla Furniture Fair