FMY 62 Edición

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    Jornada Para Agentes Comerciales FMY 62 edicion

    The furniture sector’s sales representatives hold their traditional teambuilding day to prepare the 62nd edition of the Furniture Fair in Yecla.

    The furniture sector’s sales representatives hold their traditional teambuilding day to prepare the 62nd edition of the Furniture Fair in Yecla.


    A new campaign will assign a QR code to each sale representative that will register the entries they make for the trade fair, rewarding the three highest achievers.

    The traditional teambuilding day was held last Friday with sales representatives that promotes every year the Furniture Fair in Yecla. This day was shared with a “key” group to promote and encourage participation and to make this event successful.

    The first part of the day took place in the Conference Room of the fair under the motto “’Come and keep growing with us”. After welcoming the sales representatives, the director of the event, Juan Miguel Zornoza, presented the fair’s new edition, novelties and promotional aims that are being set with this furniture group.

    Zornoza, who presented them the 62nd edition new graphics, emphasised that “the fair would not be the same without the sales representatives’ collaboration, because they are a key factor, not only for attracting visitors, but also for bringing display cases”.

    “The event is a showcase for the sector, but it is also a success story, this 62nd edition is the best proof”, said Zornoza. He added: -“It is the spearhead of a very important sector such as the furniture sector, which represents 10% of the country’s manufacturing industry”. Among other issues, the event’s director also highlighted the ongoing investment to improve the fair’s facilities.

    In regard to this year’s motto ‘Come and grow’, he focused on the growth that has meant for many companies when starting out at the Furniture Fair of Yecla, “many of the big ones in the sector started out with us when they were just start-ups”. He also stated that “the growth of the exhibitor companies cannot be understood without the success of the professional customers who come to purchase at the fair”.

    Therefore, the event wants to reward the three main groups of the event: exhibitors, visitors, and sales representatives. Thus, to encourage firms to improve and uplift their exhibition spaces, the best stand will be awarded a 1,000-euro discount on the rental for the next edition.

    The allowance will also be 50% of what they spend on daily subsistence allowances. Finally, the fair will offer to every visitor a prize worth 2,000 euros to spend among the exhibitors who attend the 62nd edition, an expense which, as Zornoza pointed out, “will benefit the firms that attend the Furniture Fair in Yecla.”

    A QR to encourage registrations and reward sales representatives

    Among this year new features, the fair has entrusted the agency 2 Veces Marketing (2VM) to launch an innovative sales promotion programme, which was presented by the CEO of 2VM, José Hernández. This new initiative aims to recognise the promotion of the event carried out by the sales representatives with direct prizes for the visitor registrations they have obtained.

    Thus, by using a unique QR code, the entries obtained until the event will be recorded in a landing page to which all sales representative, who have already joined this initiative, will have access. In the end, the event will award prizes to the top three.

    This innovative campaign aims to reward the work of a professional group that is essential to the development and growth of the event, as furniture sales agents are “the best influencers” of both the fair itself and the companies that take part in it every year.

    To round off the day, all the commercial representatives, along with the event director and members of the FMY Executive Committee, enjoyed a traditional picnic lunch on a farm in the municipality of Yecla.

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