David Cámara Navarro, curator of the Contract International Program of the Yecla Furniture Fair, that is in its fourth edition, has designed a work plan that gives continuity to the work done in past editions, but also generates new contents, addressing new markets of interest and deepening those priorities. The objective of the program is to interact in a very professional and friendly environment with the international guests that accompany us in this edition with the aim of sharing experiences, knowledge and generation of new business opportunities. Regarding the market approach, we always work in two areas, emerging markets, mainly Latin America, although this time we will also address the Middle East market and mature markets, this time focused on the Nordic market. In previous years the markets of Toronto, Florida, Algarve, etc. were approached. We will be accompanied by Spanish prescribers and decision makers with experience and presence in the indicated markets that will reinforce the possibilities of collaboration and generation of new business opportunities.
TUESDAY SEPTEMBER 18
4:00 pm Cocktail networking
4:30 pm Main points of decision and prescription in Latin America. Keys to create a value proposition, competitive and tropicalized from Europe.
Katya Collignon Delmar – Kamled Interiorismo – Mexico City – Guadalajara
Jimena Odio – Roblesarq – San Jose in Costa Rica
Eduardo Rodrigo – LOL Arquitectura – Merida – Monterrey
Jesús Fernández – Abax – Mexico City
5:30 pm How to continue deepening the industry-design-prescription collaboration as an engine to stimulate the market.
Ignacio López – Lagula arquitectes – Barcelona
Ana Guillén – Estudio de interiorismo AG – Murcia
6:00 pm Discussion table:
Jimena Odio – Roblesarq – San Jose in Costa Rica
Eduardo Rodrigo – LOL Arquitectura – Merida – Monterrey
Ana Guillén – Estudio de interiorismo AG – Murcia
Ignacio López – Lagula arquitectes – Barcelona
Modera: David Cámara Navarro – UNEX
6:30 pm Cocktail networking
WEDNESDAY, SEPTEMBER 19
11:00 A shared thought about the value of design and architecture from the Nordic countries. Key factors to enter the Nordic contract and design market.
Mattias Stenberg – Stockholm
Nelson Ruiz – Cate & Nelson – London, Stockholm, Seville
12:00 Current situation and perspective in the Middle East market. Lessons learned and experiences with Spanish companies.
José Manel Soriano – Tessera Contract – Dubai
12:30 Discussion table:
Katya Collignon Delmar – Kamled Interiorismo – Mexico City – Guadalajara
Jesús Fernández – Abax – Mexico City
Gabriel Bautista López – ANTRO DESIGN – Murcia
José Manel Soriano – Tessera Contract – Dubai
Modera: David Cámara Navarro – UNEX
13:00 Cocktail networking