25 May ‘Commercial Agent’s Day’, internationalisation and design, main features on the second day of FMY’s 60th edition

INFO’S TRADE MISSION CONTINUES ITS COMMERCIAL MEETINGS BETWEEN REPRESENTATIVES FROM MOROCCO AND ALGERIA AND EXHIBITING BRANDS

The FMY’s 60th edition celebrates its second day with a young soul. The event maintains its commitment to the hundred exhibiting firms that showcase their wide range of products, high level of specialisation, and commitment to innovation and design.

Following yesterday’s inauguration, the IV stand design competition was the highlight of the day. The Jury recognised the Frame Edge-Wall firm, valuing their product display, use of innovative and sustainable materials, lighting and user experience. Second and third place went to Beltá Frajumar and Buensueño.

“From Frame Edge Wall we wanted to follow Steve’s Jobs premise, who said that design is not only what you see or feel, it’s how it works. That is what we captured in our fusion of technology, architecture and design”, emphasises Gloria Barceló, interior designer.

Through design, housing also addresses a more humane society, inspired by the Mediterranean way of life, characterised by our traditional sociability, creativity, cooperation, joy and resilience. Local designers Florián Moreno, José Miguel Andrés, Manuel Marco and Ana Ibáñez will address design’s relevance in the COVID era, as well as the influence it will have in the coming years, in a round table discussion this Wednesday at 05:30 pm.

COAC and FMY, a partnership lasting over half a century

The partnership between the Yecla Furniture Fair (FMY) and the Official Association of Commercial Agents (COAC) has more than half a century of history. A collaboration that began in the 70s, recognising their work, which is reflected in the ”Commercial Agent’s Day’, to be held this Wednesday at 06:30 p.m at the COAC stand. An act in which COAC wants to put into value the professional career of Juan Morales and José Campos from Murcia, and Antonio Campos and Luis García from Alicante.

Commercial agents are essential practitioners of the furniture sector cluster, their specialisation means that they know in detail customer’s idiosyncrasies as well as enterprises.  A highly demanded profession enterprises in Spain, also in the furniture sector, as they have become a fundamental pillar on the relationship between manufacturers and sales professionals. Commercial agents are responsible for transferring market needs to the sellers, but also to the manufacturers.

Business meetings with Moroccan and Algerian customers

Delegations from Morocco keep visiting the fair, taking a first-hand look at the exhibiting companies and their products. ” We came here to learn about the industrial sector and close agreements for the management of five new hotels. We have already made contact with some brands. he variety of high-quality products for the hotel sector we find here is difficult to find in other regions in such a concentrated way”, stressed Carlos Espino. He is responsible for the establishment of hotel projects in Morocco and several African countries.

In addition, Hassiba Sais, INFO’s Director of OPEX in Algeria, is liaising between Algerian customers and exhibiting brands in order to generate short-term visits. “Our private importers who have showrooms in Algeria are looking for modern, designer furniture, which is currently in great demand among younger population,” explained Hassiba.

The virtual platform, which has already received more than 600 visits, has been added to these face-to-face visits. Virtual meetings will be held with international importer clients to establish business opportunities over the next two months.

Cybersecurity, design and sustainable development

FMY offers three interesting reflections in tomorrow’s event: the risk posed by cyber-attacks; the relevance of the industrial sector in sustainable development, and design as a global strategy for successful companies.

At 9.30 a.m, the insurance brokerage Sixto Palacín will discuss on “How to deal with cyber-attack threats: don’t let them destroy your organization”; with Alejandro Cano Bermúdez, a computer engineer specialising in communications technologies and partner of Legitec Ciberseguridad, and Sixto Javier Palacín, industrial engineer and head of Cyber insurance as speakers.

The second discussion: “Industrial sector, essential for sustainable development”; will take place at 11.30 a.m and will be led by José Antonio Galdón, General Council of Technical Industrial Engineering of Spain. At 05:30 p.m, Ana Segovia, from Estudio Odosdesing, will talk about “Housing trend designs“, as part of the Creacción Festival.