24 May Beltá & Frajumar, are the winners of Best Stand 2023 award in the 61st Furniture Fair of Yecla

TODAY IS THE TRADITIONAL SALES REP’S DAY

The fair has new opening hours for the public and the two participation initiatives aim to make the trade fair more dynamic.

The 61st Yecla Furniture Fair, was inaugurated on Tuesday by the Regional Minister for Enterprise, Social Economy and the Self-Employed of the Region of Murcia, Valle Miguélez, and the President of the Executive Committee of the Yecla Furniture Fair (FMY) and Mayoress of Yecla, Remedios Lajara. Yesterday afternoon, the Best Stand 2023 was awarded to the company Beltá & Frajumar.

Several international delegations arrived in Yecla thanks to the trade missions promoted by the Instituto de Fomento (INFO), Francisco Juan, CEO of Beltá & Framujar collected the award at the AREMA stand from the vice-president of the FMY, José Antonio Ortega, accompanied by the director of the event, Juan Miguel Zornoza. The award, in addition to the promotion it entails, consisted of a sculpture donated by the Directorate General for Trade and Crafts of the Region of Murcia.
The jury of these fifth Best Stand awards combined in their criteria the visual integration with the corporate identity of the Beltá & Frajumar stand, the location and accessibility, the harmony and lighting, the integration of the furniture in the stand and the balance between the product design and the brand image.

SALES REP DAY

On day two of the Fair’s agenda one of the higlights highlights is the Traditional Sales Rep’s Day. A meeting that is repeated every year to mark the alliance that FMY has maintained, since the 1970s, with sales reps specialising in the furniture sector and their professional association (COAC).

This Wednesday, the official associations of sales reps from the Region of Murcia and Alicante will come together at the Yecla exhibition centre to recognise the professional careers of their members. The event will take place from 18.00 hours at the stand of COAC.

The outstanding function of the sales reps as a “mouthpiece” in transmitting the differential value of the FMY, even more so in this 61st fair, with its slogan ‘Up close’. Visitors to the Yecla exhibition centre are able to discover the latest news and trends, and also, in just a few kilometres, all the potential of the furniture cluster, the natural landscape and the rich gastronomy of the city.

NEW TIMETABLE AND NEW DYNAMISATION INITIATIVES

It’s also worth mentioning the new timetable for 61st Yecla Furniture Fair: it opens every day at 9.30 a.m. and the Fair can be visited on Wednesday and Thursday until 6.30 p.m., and on Friday until 1.30 p.m. In addition, to boost commercial activity and promote the visibility of our exhibiting companies, anyone who places an order of 1,000 euros or more during the Fair will be able to win a cruise for two adults and two children to the Greek Islands.

Another initiative aims to promote public interaction with the Yecla Furniture Fair. Anyone who leaves their opinion regarding the 61st edition of the event, or about FMY itself as an institution, will be entered into a prize draw to win a Samsung Galaxy Tab A8. The event’s management has decided to listen to the voice of visitors and professional customers in order to hear their opinions and suggestions for further improvement. It is very easy to take part, and all you need to do is complete a short survey at the totems set up for this purpose.